A letter from our founder, Marcus Buckingham

Love is the most powerful driver of all productive human behavior. And the world is missing it, desperately.

I’m not talking about chocolates-and-bouquets love. Not kiss-me-in-front-of-the-Eiffel Tower love.

I’m talking about the kind of love that drives learning, resilience, and loyalty. The kind of love that leads to advocacy, creativity, true collaboration, and sustained excellence.

You need this love. Your top talent craves this love. Your customers and patients deserve this love.

My mission in life is to help organizations understand and operationalize the power of love, and reap the benefits. I’ve decoded decades of data on extreme positives to create the DLI Method ™ - a revolutionary, reverse-engineered technique to move humans to any productive action.

We’re currently training a team of consultants and teachers to deploy the DLI method, and we stand ready to work with you - to unleash the awesome power of love.

There’s so much more to come, but for right now:

Welcome to Design Love In. ™

-Marcus

DESIGN LOVE IN.

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You want your customers to love your brand.
You want your people to love your company.
You want to love your life and work.

Based on 30 years of research on extreme positives,
our proprietary methodology is designed to help you.

Let’s work together.

If you’re here, it’s because you’ve heard about DLI and want to Design Love In to your brand, your leaders, your processes, and your people. You may also be interested in being a consultant, coach, or facilitator of the DLI Method. We are looking for the right partners and clients.

Please tell us a little about your interest and how we can be most helpful. We look forward to hearing from you.